Smell of Data

Data leaks and identity theft are a growing problem. By accepting Terms and Conditions without reading them or by connecting to a public wifi network, we are constantly leaving behind digital traces with the risk of personal information falling into the wrong hands. Smell of Data is making data leaks tangible by adding a scent to it. A new scent has been developed that (just like it does with gas) functions as an instinctive warning mechanism. By helping internet users recognising and fixing data leaks, the Smell of Data creates awareness of the risks around data leakage.